Teodora Panțu’s Post

What makes a brand? A logo? A slogan? A promise of quality? That one killer ad campaign? Not quite. What makes a brand is actually entirely intangible, it's not any one element or even group of elements. Yes, we all know German-born Adidas (adidas) is "The brand with the three stripes." and we can all picture the iconic triple stripe logo that is on nearly EVERYTHING they make. Let's be honest, when you think of tracksuits, you probably picture an Adidas one. Just ask Wes Anderson... They've made iconic models of shoes, innovative ad campaigns, and done collabs with high profile designers and influencers- but none of that really defines their brand. Why? Because a brand is no one collection, product, logo, tagline, or collaboration. A brand is the FEELING, the PERCEPTION, of your company from the perspective of customers and outsiders. It's a collection of experiences, moods, services, actions, aesthetics, and statements that all culminate within the minds of those who look at you. When I think of Adidas... - I think of a streetwear company that is constantly innovating, because I've bought their shoes with 3D printed soles and I thought that was pretty cool. - I think they have style because they collaborate with Yohji Yamamoto and Stella McCartney, having I've bought items from Y-3 and Stella for Adidas. - I feel nostalgic because I had several beloved pairs of Superstar sneakers in highschool. I think nearly EVERY girl in my school had Superstars at some point. - I think of athleisure and sports because they have maintained making this type of clothing for so many years. It's not one thing, it's my collection of experiences and my impression of Adidas that forms that brand in MY mind. And how you think of this brand will be different for you- because of your own perspective. That's why it's important to curate your brand's content and actions to help sculpt that image in others eyes. The things you do, how you do them, why you do them, who you connect with, and the sum of your business actions as whole will inevitably begin to craft a narrative that forms what your brand is.

We're all familiar with the iconic name. Still, Barbie's latest marketing manoeuvre has shown us that there's no limit to what a timeless brand can achieve when it reimagines its image and stakes its claim in a bigger, bolder way. Mattel's brainchild, the Pink Barbie Campaign, is a masterclass in branding that is as vibrant and irresistible as the Pantone shade of pink that has become synonymous with the beloved doll. So, how did this campaign turn heads and establish a renewed love for the brand? The answer is right in front of you – in fact, it's on a colossal, unforgettable pink billboard! This dazzling display wasn't just about Barbie's latest movie, it was a promise – a pinktastic journey into a realm where life in plastic is simply fantastic. A world that was not only teased but shown, given life, and made tangible through the magic of marketing. So, what can we learn from this extraordinary campaign? 🤔🌸 💡 A Bold Statement: Barbie didn't hold back, and neither should you. Create a bold, unmissable statement that leaves an indelible impression. Your brand should not be afraid to occupy space, to be seen, and to be the talk of the town. 💡 Harness the Power of Colour: Colour is emotive, memorable, and deeply tied to your brand identity. Barbie's iconic pink is instantly recognisable – and it can be the same for your brand. Choose a colour that resonates with your brand's values and make it part of your brand story. 💡 Engage the Senses: Successful campaigns are about more than just visual impact. They tap into multiple senses and create an experience. Whether it’s a larger-than-life billboard or a catchy jingle, immerse your audience in your brand universe. 💡 Authenticity is Key: Barbie's campaign worked because it was true to the brand's character. Its captured the fun, vibrant, and glamorous essence that Barbie is known for. Your brand should stay true to its roots, even while evolving and embracing change. As marketers, we can all take a page from Barbie's pink diary. After all, it's not about being the biggest brand but about making your brand the biggest part of your audience's world. So, let's think big, bold, and pinktastic – just like Barbie! 🌸💖✨ . . . . . . #Barbie #marketinggenius #branding #campaignsuccess #creditwherecreditsdue #marketingprowess

4 Questions on the Creative Process with T. Reilly Fussfactory is a verbal-branding agency, and we can never get enough of brand success stories! That’s why #sparkchamber is so thrilled that the self-described smart, wrong, and lucky, T. Reilly is in the house! Currently the Global President for PMI Worldwide’s Stanley brand, leading global brand, sales, marketing, e-commerce and product design for the Stanley family of products, as well as heading up their private label division, Reilly joined that company after seven years with Crocs. There, he led the brand’s resurgence with innovative marketing, social-media excellence, collaborations, and celebrity partnerships. “To measure Terence Reilly’s effectiveness as a marketing guru, it helps to listen to his longest-running focus group — his two children. In 2013, when the executive began his tenure at the footwear brand Crocs, the teenagers were revolted by the perforated plastic clogs. During his seven years at the Broomfield, Colorado-based company, including a five-year stint as chief marketing officer, the shoes became high-fashion footwear. Crocs made their runway debut at London Fashion Week, and the brand collaborated with pop stars Justin Bieber and Bad Bunny on limited-edition designs. Reilly’s once-skeptical daughters started pleading for free samples. When their dad left the job in 2020, they were dumbfounded. Why would he ever leave Crocs? The company was the pinnacle of cool.” He is working similar magic now at Stanley, driven by his philosophy of branding. “To me, branding is sharing stories and finding connections with consumers — those who love the Stanley brand, and those who are getting to know us. Branding goes beyond recognition; it is about finding a place in consumers’ lives. How do we make them feel? How do we add delight to their days when they are down? How can we provide a sense of comfort and security as they camp, commute, or spend time in Zoom calls as they work from home?” Reilly — “just a guy who, with the help of others, somehow figured out a few things to achieve a bit of success” — is “proudly from New Jersey.” He made his way across the time zones, but “Springsteen remains my source of inspiration and influence. Did I mention I’m from New Jersey?” ;-) https://bit.ly/FFSCTReilly

NIKE? Are you sure? What if I told you that you are wrong🤷 It's not Nike.It's adidas...I'm wrong?...Okay, how? Because you can identify the swoosh logo? Let's talk - BRAND IDENTITY. I'm sure immediately you saw the logo, you instantly knew it. It has been deeply engraved in our minds to the extent that when we see a swoosh mark “√” and we are asked to think of a footwear company, we will definitely say NIKE. Can people recognize your brand anywhere? I'm no brand identity/graphic designer but brand identity is really important when it comes to marketing. The essential thing in branding is clarity of what is being offered, whether it is a product, service, or person. Image and consistency play a huge role in branding. Branding is the big plan. It describes the expected results of a product or individual. The reputation of the product or person is essential to the branding results. As seen with many "celebrities," their branding starts great, but the product, the "celebrity" couldn't maintain the image painted for success. Stardom has often been short-lived for the "celebrity" when they are unable to maintain the standards promoted in their branding. Brand identity is not just the company's name, logo, tagline, colour palette, imagery but also the brand voice. Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you're chatting with all the guests. One person stands out because they're great at storytelling in a distinctive, unique way. The flow of their words, the language they used and their personality all combined to make for a memorable experience. In fact, when you're retelling that story, you immediately think of that person. WHY SHOULD I CARE ABOUT ANY OF THIS? The digital landscape is crowded. It's filled with chatter from brands and individuals alike. You can only stand out so much on the basis of your visual content, logo or product features alone. Humans are visual creatures. We process visual information more quickly and viscerally than we do words. That's why top firms pay a great deal of attention to the way their brands look and the emotional connections they create. Share with a Nike fan. Just do it ✔️ #Ecommerce #Branding

Before Chique, I never ran a fashion brand! Building a brand, running a store, marketing and whatnot! It was all new to me. However, I learned along the way from my own mistakes and challenges. I want to share with you some of the lessons I learned and the tips I wish I knew when I started my own fashion company. 1. Have a clear vision and a unique value proposition for my brand - I had to define who my target audience is, what problem I am solving for them, and how I am different from my competitors. - I also had to create a consistent and memorable brand identity that reflects my style and values. 2. Learn to manage my time and finances wisely   - Running a fashion company is not only about being creative but also about being strategic and organized. - I had to plan ahead, set realistic goals, and budget carefully. 3. Keep up with the latest trends and customer demands - Fashion is a dynamic and competitive industry, and I had to stay on top of the market changes, customer preferences, and industry innovations. 4. Marketing - Every fashion entrepreneur would agree that Instagram is the most important part of building a fashion brand. - So, either learn to create content on Instagram to connect with your customers or delegate it to someone. But, do not neglect Instagram! These are just some of the things I learned from running my own fashion company. It was not easy, but it was rewarding and fulfilling. Before Chique, I never ran a fashion brand! Building a brand, running a store, marketing and whatnot! It was all new to me. However, I learned along the way from my own mistakes and challenges. I want to share with you some of the lessons I learned and the tips I wish I knew when I started my own fashion company. 1. Have a clear vision and a unique value proposition for my brand - I had to define who my target audience is, what problem I am solving for them, and how I am different from my competitors. - I also had to create a consistent and memorable brand identity that reflects my style and values. 2. Learn to manage my time and finances wisely   - Running a fashion company is not only about being creative but also about being strategic and organized. - I had to plan ahead, set realistic goals, and budget carefully. 3. Keep up with the latest trends and customer demands - Fashion is a dynamic and competitive industry, and I had to stay on top of the market changes, customer preferences, and industry innovations. 4. Marketing - Every fashion entrepreneur would agree that Instagram is the most important part of building a fashion brand. - So, either learn to create content on Instagram to connect with your customers or delegate it to someone. But, do not neglect Instagram! These are just some of the things I learned from running my own fashion company. It was not easy, but it was rewarding and fulfilling. #chique #fashion #retail #startup #founder #entrepreneurship

Ever noticed your favourite character sipping on a specific drink or using a particular gadget? That's not by chance – it's the magic of in-movie and TV series product placement! 🌟 Product placement has become a subtle yet powerful form of advertising, seamlessly integrating brands into our entertainment experiences. From iconic placements in major movies, to everyday items in sitcoms, it's a strategic move that blurs the lines between fiction and reality. Here are some examples that you may, or may not have noticed: 🚗 James Bond & Aston Martin With an Aston Martin featuring in practically all Bond movies since 1964 - we just had to mention it. Now James Bond does not shy away from product placement, with features from brands such as Omega, Sony and even Heineken, who paid a jaw dropping $45 million for Mr Bond to take a sip or two. 🏐 WILSONNNN An icon, a hero, a friend. This Wilson Volleyball product placement is a fundamental part of the film, so obvious, it is literally screamed at you, yet it ‘washed’ over many of us. ☕️ The One with the Apothecary Table In this memorable Friends episode, Rachel buys an apothecary table from Pottery Barn for her and Phoebe's apartment. To sneak it past Phoebe, Rachel fabricates a story that she got it from a flea market at a discount, making it an antique in Phoebe's eyes. Long story short (especially as you have probably seen the episode) Phoebe ends up falling in love with all things Pottery Barn… and so does the audience. 🧍♀️The iconic Barbie Movie You knew this one was going to come up… Barbie and Birkenstocks, arguably the product placement of the year! Ignoring the weird car ad in the middle of the film - Barbie absolutely nailed the placement of the Birkenstocks, which caused the brand to see a 518% rise in Google searches for 'womens Birkenstocks’. How insane is that! 👟 Nike Now Nike absolutely LOVE a bit of product placement, and being a clothing brand it is often subtle, yet effective. Think of Fortnite Limited Edition skins or Forrest Gump running fast in his NIKE shoes or even Marty McFly’s self-tying shoes - these are just some of the obvious ones. Next time you watch tele, keep your eyes peeled for a Nike T-shirt, jogger or shoes. You won’t be able to un see these, sorry! 👀What's your favourite product placement moment? Let us know in the comments… #marketing #digitalamarketing #productplacement #products

Hey LinkedIn Fam! ✊ As I delved into the captivating Complex article "A Timeline of Drake's History With Nike", my mind couldn't help but drift into the realm of marketing intrigue. 🤔✨ [Read the full article on Complex](https://lnkd.in/ggdf3nzR) Let's look at the strategic interplay between the 6 God and the Swoosh 💡🌐 🔥 **2008: "Best I Ever Had" Video - Nike Air Max Hyperdunk**   - Drake steps into the spotlight rocking Nike Air Max Hyperdunks. Not just a video look, but a seed planted, sparking the connection. 🔥 **2013: OVO x Jordan Brand Collaboration**   - It's not just a collab; it's a cultural moment. OVO x Jordan emerges, and the sneaker realm is forever changed. Marketing brilliance? This is a seamless fusion of hip-hop and sports culture, creating hype beyond footwear while simultaneously bridging the gap between Sports and Music. 🔥 **2015: Air Jordan 10 "OVO" - Exclusive Fever**   - Limited drops, exclusive packaging – scarcity becomes the marketing strategy. The Air Jordan 10 "OVO" isn't just a shoe; it's a symbol of exclusivity. Limited releases elevate the brand's appeal. Each drop is an event, creating an exclusive aura that aligns with both Drake's persona and Nike's penchant for scarcity-driven marketing. 🔥 **2016: "Hotline Bling" & "Views" Cover - Visual Storytelling**   - "Hotline Bling" showcases the Air Jordan 12 "OVO," turning music video moments into a branding spectacle. The "Views" album cover? Drake in full Nike gear – a visual narrative in perfect harmony with his music. 🔥 **2018: "Scorpion" Album Rollout - Strategic Apparel**   - Custom Nike gear during the "Scorpion" rollout amplifies the album's vibe. The synergy between music and apparel marketing peaked at this point as it influenced listeners to customize their own fashion, with Nike. 🔥 **2020: NOCTA Collection - Beyond Sneakers**   - Enter NOCTA – not just shoes, but a lifestyle brand. Drake expands the collaboration to include a broader spectrum of athletic wear. The pivot here is about creating a cultural imprint beyond the sneaker realm. The marketing strategy leverages Drake's status as a cultural icon to position NOCTA as a lifestyle choice, merging the worlds of music and fashion effortlessly. 🔥 **2021: Certified Lover Boy Merch - Aesthetic Integration**   - "Certified Lover Boy" drops, and so does the merch. Heart-themed apparel seamlessly integrates Nike, blending the aesthetics of the album with wearable art. Marketing here isn't just about selling; it's about storytelling. Drake's affinity for tech and style converges in the Nike Adapt BB "Certified Lover Boy" edition. The Drake x Nike saga isn't a mere collaboration; it's a strategic narrative. From exclusive drops to visual storytelling, it's a masterclass in brand integration. As we move forward, it's not just about sneakers; it's about curating a cultural experience. 🌐💬 #Drake #Nike #MarketingMinds #SneakerCulture