David Van Sickle’s Post

Take a cruise in your b2b audience’s shoes… it will bore you to death… The reason why you’re not making fun ads and investing in content isn’t about having the budget for it… It’s that your leadership hasn’t lived the life of your ICP and realized how utterly boring and noisey their daily scroll is. Which, by the way, is where they will find out about you… in a sea of… boring noise. Bored at work >>> yet, we all suck up entertainment elsewhere. We’re combining those worlds. That’s what Video Brothers does. 100% of our clients are led by amazing folks who are the first to say things like: “It’s boring out there. Fun is our opportunity. Our buyers are tired of white papers. No one reads this crap.” Life is short. Have some fun.

Read a question that caught my attention on LinkedIn earlier that asked; What are the most important factors to consider when choosing a spokesperson for your product launch? So here's my take: Making sure he/she has the full understanding of what your vision is, what your company/brand name stands for. Having conversation and presentation skills are definitely a must, as well as being a quick thinker when dealing with critiques. Business is simple, keep it that way. Bliss.

Really quick (and maybe even random) story plus a simple shoutout to a man I respect! I've worked with many AEs in my business development days. The best ones empower and challenge their SDRs/BDRs to share part of the ownership of the sale and guide the AE on the right strategic path with the prospect. I worked with August Brown for the least amount time out of any AE in my career (literally for 2 weeks before we reshuffled my territories). So why do I hear his voice in my head more than any other AE? Simple. He trusted me with something huge, his strategy. - "What's OUR play on this one?" - "What play are WE running here?" My contribution had less to do with info I discovered and way more to do with my read on the account and how I thought we should position ourselves based on the info. Game changer for me. Now anytime I get a schedule my notes include a simple section every time: Play we're running. Always appreciated that trust and depending on what side of this story you're on, I encourage you to either empower your people or to step up and take pride in your ownership of the plays you're helping run.

When did you realize your co-founder was the perfect partner? For me, it was when Guillaume Vidal physically defended me from a drunk fool at a club in Shanghai. I knew in that moment he had my back no matter what.... And it turned out, it was the perfect partnership. 💼🤝 Why? -> We had the same level of commitment and dedication -> Life Situation Alignment: both single, no kids... we both could go all in -> Unique Contributions: we both brought something unique to the table (sales for me and product/manufacturing for G) -> Mutual Respect: From the moment we met, we had a healthy respect for each other -> We didn't settle: We both recognized each other as a great contributor and we were very excited to work together If you want to hear more stories about the early days of how GREEN CREATIVE got started, check out our new book, FLIPPING THE SWITCH. Launching July 11! Check out our profile to learn more.