EVO Tuning book Sales Letter.

10 years ago I wrote a sales letter for a friend who constantly complained he was broke. He had a unique skill set I convinced him he could make a few bucks from. This letter sold almost $100,000 in books in less than 30 days. No funnel. No eCommerce. Nothing but a letter people saw after clicking on a banner ad I placed in a car forum full of people interested in doing what this guy had done. The banner cost me $40.

The crazy thing about this story is he never finished the book, so I had to refund every penny to those who ordered it. Some people just don't wanna make easy money I guess.

I was going through old files on an external hard drive and found the letter (and a goldmine of copy I've written over the past 15 years...it's been fun reminiscing). I thought this group of copy students might like it. If you have a unique skillset, making money from it isn't hard. There are a gazillion unique markets out there for you to tap into.

Here it is:

(the formatting isn't shown because I just copied and pasted it here. Headlines and sub headlines don't standout here. the language used is exactly how this market talks. good copy speaks the way the market speaks...no matter how offensive or weird it might be. "Evo" is a type of car for those who don't know)

Attention Evo Fanatics Looking For A Proven, 200% Guaranteed Way To A 500+ WHP Evo…

How To Build A Panty Dropping 500+ WHP Evo For Less Than $7,000 That Will Demolish Any Exotic In Town, Astound Your Friends & Give You A Lifetime Of Bragging Rights…

My Fellow Evo Driver –

Wanna know the best feeling in the world (damn near as good as sex)?

For me it’s sitting in my Evo at a stop light next to a $100,000+ car with some preppy douche bag thinking he’s hot shit.

Then, when the light turns green, pulling so hard that the prick driving that exotic thinks something is wrong with his precious “fast” car because he just got his ass handed to him by a compact car that cost less than $40,000 to buy and tune.

Wanna know what else will damn near give you a hard-on? When you’re on the dyno and you see 550+ WHP on the screen knowing that you only spent a few thousand dollars and still have some pride left over…

Hi, my name is (guru name). Over the past 3 years I’ve spent a small fortune in time and money learning how to make my Evo consistently run at over 550 WHP on a budget.

You see, I’m not rich, nor are my parents. I work a full time job, have a house payment and don’t have a ton of money to throw at my car to make it fast.

But, even if I did, it probably wouldn’t matter. I’ve raced, and won, Evo’s that have well over $120,000 invested in them and still won. And I doubt it has anything to do with my driving skills. My car is plain and simple FAST!

If You’re Lazy And Don’t Like To Get Grease On Your Hands – Quit Reading This Now…

Over the years, I’ve spent a lot of time under the hood, a lot of time broken down on the side of the freeway and thrown a few tools in a fit of rage over my frustration.

I gotta be honest, several times I considered selling the damn car and getting something else. If it wasn’t for my awesome wife, I probably would’ve.

Needless to say I’ve learned secrets about tuning an Evo that most “Pros” don’t even know…

Word has gotten around that I know what I’m doing and have the ability to make pretty much any Evo in the country faster with a few secret “tweaks” I’ve learned over the years.

I literally get phone calls, e-mails and instant messages from all over the country from fellow Evo drivers looking for the best and most cost effective way to boost their car to 500+ WHP.

So, after my friends and wife bitched that I was spending too much time advising people, I decided to sit down at my computer and put everything I know into a book. I’m talking everything - every secret, every vendor, and every screw-up. I’ve literally put everything I know into this book.

I’m not working for some parts company nor do I have interest in selling you a damn thing like other “gurus” do.

After having a few friends read this book, they have walked away with knowledge that will instantly turn their car into the 500+ WHP beast that they dream of at night. After they get done dreaming about a night with Jenna Jameson of course!!

This book will teach you:

 What $100 part will instantly add 25 WHP to any Evo on this planet

 How a $84 gauge will save your engine from blowing up saving you thousands of dollars

 The secret to buying top end parts for significant discounts

 What kind of tires will hook up best and which tires will throw you into a deadly spin when racing

 How to instantly determine if you air-fuel ratio is right for your altitude and turbo

 What kind of clutch will control the massive power your car will put out without burning up every time you race

 How to pull your engine without spending all weekend trying to figure out how to get around a completely useless part that some jackass at Mitsubishi put in

 What sway bar will make your car corner like an Indy Car and which ones will be a complete waste of time, money and cause you to lose traction

 What popular “Evo Guru” is completely full of shit and why listening to his advice will ruin a good chunk of your life

 The one book – other than this one – that is an absolute “must have” if you’re going to tune your car right

 How to know whether your mechanic, if you have one, is screwing you or giving you bogus advice

 And, 21 other mind boggling chapters that will teach you everything else you need to know…

The contents of this book will make you question everything you’ve ever learned or thought you knew about tuning cars.

I guarantee that if you take my advice I give in this book you’ll:

 Have a 500+ WHP Evo

 Save thousands doing it

 Save countless hours of trying to figure shit out

 Save expensive tools from getting busted during a “man-tantrum”

 Be able to tune future cars with much less hassle and headache than ever before.

200% Money Back Guarantee…

Look, I know there’s a good chance you think I’m full of shit. There are a lot of wannabe’s out there who read a forum and think they’re instant tuning God’s.

So here’s what I’m going to do…

I’m so confident that I’m *not* full of shit and that this book will help you tune your Evo to 500+ WHP that I’m putting my money where my mouth is.

If you do exactly what I say in the book and don’t have a 500+ WHP car when you’re done, I’ll give you double your money back.

But, you must provide receipts and pictures proving that you did what I said. There are a lot of scumbags out there and if I’m going to reach into my wallet and give double your money back, I need proof!

The book is just $99.95 + $6.95 Shipping & Handling. If that seems expensive to you, go ahead and try this on your own. I guarantee you’ll waste more than $99.95 on shitty parts and possibly even worse.

Then, after you finish bitching and moaning about it, remember this number and call to order the book like you should’ve in the first place.

To order the book call:

800.000.0000

To your 500+ WHP Evo…

(Name of guru)

P.S. I’ve negotiated special deals with all of my favorite vendors for those who purchase this book. With these discounts you’ll easily cover the cost of the book each time you order parts.

P.P.S. The instructions on how to get your VIP discounts from these vendors are in the book. This discount section alone will more than pay for this book!

P.P.P.S. Be sure to take a picture of you and your car demolishing the preppy prick in the 6 figure car after you’re done tuning it…I have a wall of fame I want to put it on!