Work

Forget ‘quiet quitting’ — ‘loud laborers’ are killing workplace morale. Here’s how to spot them

Share
Unhappy young female employee bored with middle-aged colleague discuss paper document at meeting. Tired woman worker bothered annoyed by senior coworker lecture about paperwork at team briefing.
Fizkes | Istock | Getty Images

For two years, workers have embraced the concept of "quiet quitting," as they reject hustle-culture and prioritize work-life balance. 

But for a long time, you've probably known co-workers who are the "noisier cousins" of quiet quitters — they're sometimes called "loud laborers," a term coined by André Spicer, an organizational behavior professor and dean of Bayes Business School.

These are employees who place more emphasis on making their work known, rather than "focusing on the work itself," said Nicole Price, a leadership coach and workplace expert.

"They use various methods of self-promotion, talking more about what they are doing or plan to do rather than getting on with their tasks." 

According to Price, there are two easy ways to tell who's a loud laborer: You don't see much work getting done, and they talk "an awful lot" about the work they are "doing." 

"Loud laborers are often quite politically savvy and are very active on professional social networks, where they publicize their tasks and achievements," she added.

How 'quiet hiring' became the workplace trend of 2023
VIDEO7:0007:00
How 'quiet hiring' became the workplace trend of 2023

Vicki Salemi, a career expert at jobs portal Monster.com, makes the distinction between someone who confidently asserts themselves at work and a loud laborer: "The former picks and chooses when to speak up to shine a spotlight on their work." 

"Whereas the latter may crave attention and love to hear themselves talk even when it was nothing extraordinary, they were simply doing their jobs," she added. 

Why some workers 'focus on visibility and self-promotion'

Why do loud laborers exist?

"Believe it or not, some people talk too much about their accomplishments — or lack thereof — because they lack self-esteem or are insecure. Therefore, they overcompensate," explained Price. 

"Also, some people are motivated by external rewards and recognition rather than the inherent satisfaction of the work itself. This can lead to a focus on visibility and self-promotion in order to attract these rewards." 

Some people talk too much about their accomplishments — or lack thereof — because they lack self-esteem or are insecure. Therefore, they overcompensate.
Nicole Price
Leadership coach

Salemi pointed out that these workers may feel the need to self-promote constantly because they are not getting the recognition or attention from bosses or colleagues. 

"Or it could be the other extreme: they're overly confident about their work and brag about it, but here's the thing — there are stellar performers, but boasting about every project every day is usually not exemplary," she added. 

Impact on team dynamics

Unfortunately, if you are a loud worker, your behavior could negatively impact your team and even your career, experts said.

"It can be ingratiating and put people off, especially your peers, to always toot your own horn," said Salemi. 

Furthermore, a 2021 study found that having a self-promotion climate within work groups can "diminish work group cohesion."

How to build a high performance team, according to this top exec
VIDEO5:3505:35
How to build a high performance team, according to this top exec

Loud laborers may create a work environment where visibility and self-promotion are valued more than actual results, which could demotivate employees who are quieter or prefer to let their work speak for itself, said Price. 

"The constant self-promotion may create an atmosphere of competition rather than collaboration," she added. 

"It may lead to an imbalance in perceived effort and recognition, which could impact team morale negatively." 

What you can do about loud laborers

While loud laborers in the workplace may be irksome, it is important to set boundaries as best you can, said Salemi. 

"If you're leading a team call or participating on one and your colleague won't be quiet about something irrelevant … you can say, 'I want to be aware of everyone's time — we only have 10 minutes left, so we need to be direct about the work itself only.'"

For Price, loud working is persistent in a workplace because such behavior has been rewarded or validated by leadership. 

Often the quiet and unflashy work is what keeps an organization running. Leaders should look beyond the noise and recognize the contributions of those who may not be as vocal about their work.
Nicole Price
Leadership coach

"A leader can ensure that all team members are evaluated on their actual performance and not just their ability to promote themselves," she explained. 

"This encourages everyone to focus on their work and helps to ensure that quieter team members are recognized for their contributions." 

Here's what she suggests companies and leaders can do to tackle loud workers in the workplace:

1. Recognize effort, not just showmanship

Often the quiet and unflashy work is what keeps an organization running.

Leaders should look beyond the noise and recognize the contributions of those who may not be as vocal about their work. This encourages a culture where actual productivity and results are valued, not just visibility.

There are three types of toxic coworkers—here's how to deal with them
VIDEO1:3601:36
There are three types of toxic coworkers—here's how to deal with them

2. Understand different work styles

Some are more vocal about their efforts, while others are quieter and more focused on the tasks at hand.

A good leader should value and acknowledge both approaches, recognizing that different styles can contribute to a diverse and effective team.

3. Communicate and provide feedback

If you notice a team member who consistently emphasizes their work more than the actual results, have a conversation with them about it, Price advised.

Provide constructive feedback that encourages a balance between self-promotion and productive work. This not only helps the individual but benefits the whole team.

DON'T MISS: Want to be smarter and more successful with your money, work & life? Sign up for our new newsletter!

We bought a campground in 2016 for $1.6 million—today it's worth $6 million
VIDEO8:4008:40
We bought a campground in 2016 for $1.6 million—today it's worth $6 million