Casey Hill’s Post

Influencer marketing is a powerful tool... …but it can be challenging to get right. At Squad App, we make it easy for brands to connect with the right influencers for top-notch campaign results. Here’s how:

Influencer marketing can be super frustrating. Getting the right influencers, figuring out timelines, and measuring success just gets tougher. But the big plus? The content and assets you end up with. They're gold for pushing your brand forward on your own terms.

Scripts are killing your influencer marketing strategy. Instead of expecting influencers to follow rigid, ‘on-brand’ scripts… Give them the creative freedom to create content that will resonate with their audience — after all, they know their audience better than anyone else. Why get in the way of that?

I am a big proponent of using Nano and Micro Influencers as part of a holistic influencer marketing strategy for two main reasons: 1) Better Engagement: Smaller influencers deliver higher engagement rates compared to those with larger followings. Up to 10x more on TikTok! 2) More Content: Lower cost per influencer collaboration allows for more content to be created within the same campaign budget. That content can be promoted, optimized, and reused by the brand in other marketing efforts.

What is your experience with influencer marketing? ✏️ Influencer marketing is a strategy where brands collaborate with individuals who have a significant and engaged following on social media platforms. These individuals, known as influencers, create content that promotes the brand's products or services to their audience.