Eric Melchor’s Post

My marketing strategy is to practice what I preach. That's why I'm launching two podcasts in the next few weeks: 1. Breaking BizDev This show is a collaboration between Mark Wainwright and I where we break down, beat up, and redefine "business development" for professional services firms. Many firms lump both sales and marketing under the BD banner, but these are two different functions that require different skills. It's rare that a seller-doer or a BD manager is strong in both areas. This show offers lively conversations and actionable insights that professional services firms can put into practice right away. 2. A/V Marketing This isn’t your typical interview series. Nor is it a monologue. Each episode focuses on a specific topic around audio/video content, like measuring the success of your podcast, or podcast editing workflows, or being a guest -vs- being a host... On this show, I offer practical advice and experience, and curate clips from multiple guests who give their perspectives, too. The guests I have on the show are Directors, C-suite execs, and founders who have experience using audio/video content in their marketing. Most are hosts, some are experienced podcast guests, and some are both. If you enjoyed The Visible Expert or Digital Marketing Troop, chances are you'll find value in these new shows! Hit the 🔔 on the top right of my profile to follow along. More to come! #podcasting #professionalservices #marketing #sales #businessdevelopment

The biggest lie they tell you with content today is “people have less attention spans now” Then why are people watching 3 hour long podcasts instead of 30 second-reels? The biggest differentiator will always be the quality of the content you create. Let’s take the example of Nikhil Kamath; he’s running one of the best podcasts, and he isn't even a full-time creator. Why does it work? 1. Unique style: Raw and informal, unlike anything seen before. It doesn’t even feel like a podcast, just friends talking. 2. Engaging conversations: Not just informative, but fun and curious. You feel like you’re a part of a friend’s group while watching 3. Masterful questioning: The questions are put in a way, anyone can understand them, no matter if they’re working 9-5 or running a business. It makes the content open to all. Forget the myth: People don't have shorter attention spans. They crave engaging content. Quality will always do better. PERIOD. – P.S: Have you watched this podcast? Which one was your favorite episode?

179 #podcasts. 000's of episodes. 000,000's of downloads. 4 years. We hate bragging, but we're getting pretty good at it. And for the first time, you can now access this expertise. Without spending a dime. And whilst investing only 20 seconds of your time. You simply need to: 1. Click the link in the first comment 2. Hit the "Claim Free Audit" button 3. Submit your b2b podcast and wait 24-48 hours As soon as that's done, we'll scramble an elite team of b2b podcast experts to review your show and provide 2-3 actionable insights that you can implement right away, to take you to the next level. We will audit your show across three dimensions: 1️⃣ Guest Booking & Communication 👉 Are you bringing on the right guests? 👉 Are the guests able to shine? 👉 Are these guests sharing? 2️⃣ Editing & Production 👉 Are you producing compelling content? 👉 Are you niched down sufficiently? 👉 Do you have an "Edge"? 3️⃣ Promotion 👉 Is your show ranking in Apple Podcasts? 👉 Is your show ranking for core keywords on Google/Podcast Directories/YouTube? 👉 Are you promoting in the right places? Once done, we will email you the audit in a Google Doc. It's yours to keep. No strings. Let's do this 👇

𝐇𝐞𝐚𝐫, 𝐡𝐞𝐚𝐫! 🎧 A few months ago, I read a lot about 'the end' of podcasts and that 'the hype' is over. We couldn't be further from the truth. Recent research by Sounds Profitable shows some fundamental and extremely interesting insights into potential of podcasts: 🔹 95% are familiar with the term "podcasting". 🔹 37% had tuned into a podcast in the past week. 🔹 Overwhelmingly positive perceptions, with less than 10% viewing them negatively. (see image) 𝐀𝐥𝐬𝐨 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠: Word of Mouth and YouTube! Personal recommendations drive podcast discovery for 55% of respondents, and YouTube emerges as a significant discovery platform for 48%. And these insights aren't just relevant for mainstream podcasters. For businesses, this underscores the potential of corporate and internal podcasts. Engaging, informative content can foster a strong connection with your audience, whether they're customers or employees. #CorporateAudio #Podcasts #InternalCommunications #CorporateCommunications #newsletter #insights #

Video. Is it needed for your podcast? Excellent & fire-y topic. 😆 Technically, no--podcasting is an audio-first platform and continues to draw in crowds of listeners without video. I'll be honest in sharing that I don't WATCH a ton of podcasts 😂 The main times I listen to podcasts is when I'm on the go or doing something mundane, and I want to LISTEN to something useful and learn something, in the background. Which is why I'm not going to watch it. HOWEVER, I also understand if you want to include your video on YouTube. It's one of the largest search engines and will act as an evergreen database for your podcast. AND--this is my favorite point--it's accessible to the hard-of-hearing communities. (please correct me if there is a better inclusive term). I was dead set against throwing the long-form podcast on YouTube until I heard that last point. Now I'm more for it. I still don't think you need to make it into a massive high-quality Hollywood film deal (remember: the simpler the better because then it's more repeatable for all of us busy folks) And I'd rather focus further attention on the micro videos that you can easily add to your other social platforms (including YouTube shorts). Those are the gold nuggets from your episode that would garner more attention, anyway. TLDR: Build the podcast first and create excellent audio. Create micro videos with the gold nuggets of the episode. Add a basic long-form video of the episode on YouTube for accessibility and search purposes. I think I've opened a nice can of worms and would love to know what ya'll think about this 😁 🎉 #videoproduction #podcasting #podcasttips ------ Join me daily at 9:00am EST ☕ Click the 🔔 on my profile 🤗 Need help with your business podcast? DM me for info